Why the Change of Identity?
“People don’t buy what you do, they buy WHY you do it.”
I’ve spent the last few months thinking hard about where I want my career to take me. Having the opportunity to own a horse like Don has opened doors I never thought I’d have access to, and it’s made me realize that I was closing myself off from certain aspirations because I didn’t believe they were possible. Don coming into my life was a strange series of events, and it reinforces my belief that everything happens for a reason, and anything is possible.
I want to help each of my students realize this as well. When you believe in yourself, you will reveal your potential.
NCM Equestrian was version one of my business development. It was a functional brand. While functionality is important, I want to change the trainer-rider relationship, I want girls and their horses to be the best they can be, and I want the coaching business to be effortless for clients. Customer service is not good in the equine industry. Professionalism seems to be missing in parts of the horse world. Why should it be that way?
This got me thinking about WHY I do what I do. I love teaching. I get to play with horses all day – and that’s great. But what’s really rewarding is seeing my students and their horses progress and become more than they ever thought they could be. You don’t need a $50,000k horse to be a successful rider – you need hard work, patience, and skills. Pearl Eq cultivates those three ingredients in each of its team members.
Pearl Equestrian is the evolution of the equestrian experience. Pearl Eq promotes girl power, hard work, and pony love (of course). Most importantly, Pearl Eq provides the opportunity for each girl to be part of, and rely on, a TEAM.
Join the Pearl Eq Team and see what’s next!